How Much Do 15 Second Non-skippable Ads On YouTube Cost Per View

143
Views

According to Youtube Channel Promotion Service If you try this module on Maximize CPV then it won't work and if you try for CPM then you will get a cost of 15 seconds of non-skippable ads

Generally, duration is 15–20 seconds in India and it varies as per region

And in India, it will cost you around 1 RS-5 RS on average as per channel

Non-skippable ads are not sold on CPV but CPM. Generally, skippable ads are cheaper than nonskippable ads, but in India, it's the opposite. In India, the cost for a 30-second nonskippable roughly comes to 50 to 90 paisa per view.

2 Answer

According to Youtube Channel Promotion Service If you try this module on Maximize CPV then it won't work and if you try for CPM then you will get a cost of 15 seconds of non-skippable ads

I don't have the exact answer but since the others aren't even giving you a range, assume it costs $.03 to $.10 for a view depending on the video and channel you're in front of.

Skippable advertising is an act of advertiser opting to run a TrueView campaign that allows users to leave in 5 seconds or after some time enables advertisers to pay on a CPV (cost per view) when a Based on whether the user has engaged (viewed for at least 30 seconds and completed a view if the video is shorter than 30 or click on the website within the first 30 seconds) with the ad.

Non-skippable or non-skippable currently comes in two forms, bumper ads (5 sec) and 15 sec.

Bumper: As mentioned this unit is 5 sec and it is bought at CPM. After following the product's evolution, we've been able to achieve CPMs as low as $2.50 and as high as $25, which is roughly half the average I see from TrueView, $5–$6 versus $10–$12. Its primary function as an entity, in my opinion, is to spread public awareness on premium platforms at a low cost. With this ad unit, you will never educate or introduce a product, but you may remind someone who has visited a product page or added a product to the cart.

Fifteen seconds (:15): Unlike TrueView, Bumper, and Discovery ads, this ad unit cannot be purchased through the AdWords interface, and it is unknown whether it will ever be. The place has been bought over the years with minimal spending that has gone from $10K a few years back to as high as $50K. The point is that the minimum spend will depend on a variety of factors, which are most affected by whom you know and how much you spend. This ad unit also includes priority placement on high-value channels during prime time hours. I've seen movie studios take advantage of this ad unit more than any other category over the years, and I have my own theories, but I'll save that for another post.

The image below depicts the post's main point. I'm including this as an important slide in my presentations to highlight when we look at the evolution of YouTube ad placements; however, with the advancement of vertical video testing on YouTube, the most significant changes are just around the corner. When will we be able to see in-feed mobile YouTube ad placements? It will, in my opinion, be game-changing.

Your Answer



I agree to terms and conditions, privacy policy and cookies policy of site.