Is eCommerce website development related to digital marketing?

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Asked 3.2465753424658 Years Ago

Mustafa

Marketing expert

Driving or walking to the store, spending hours buying a thing or two, and then waiting in a long queue to pay for it.

This was what shopping meant for everyone till e-commerce happened and then the shopping routine changed –

Going through various websites, buying a product with a single click and then paying online and waiting for the product to be delivered.

E-commerce allows clients to purchase from the comfort of their own homes, which is why it is popular. Almost all businesses have gone online as a result of its popularity. However, there may be too few enterprises that have made it big in the e-commerce market to list; why? The majority of them overlooked a critical component of their success: digital marketing!
Are you wondering how digital marketing can make a difference to your e-commerce site? Let us examine these aspects of digital marketing for e-commerce:

"Finding a client takes weeks, but losing one only takes seconds."

You create an e-commerce website and then you wait for customers to come and buy things from your site like a physical store! Your dream could have come true only if your website was the only e-commerce website available online. But, unfortunately, it is not so.

Marketing through online ads and various other methods can attract some web traffic. But, even a small number of users may not stay on your website for long if they do not find it easy to use. The higher the user experience, the higher will be the number of visitors to your website and for this, you must have adequate functionalities. Confused, isn't it? Well, don't be. Improving the functionality of your website is also definitely a part of digital marketing.

That is the power of  Social media platforms are the ones where you can find your customers related to the younger generation. Through proper marketing techniques, you can easily promote your e-commerce venture on social media and win over customers, allowing your business to flourish. Hence, social media marketing is always a great option for brand building and word of mouth publicity.

 Building a website without a search engine optimisation is like building a road without direction”

Yes, it's true because you're not famous! Not everyone online knows you or your business. For people, to reach a website, it all starts with search engines and it is common for them to click on only those websites on the first page of search results and just because you own a website doesn't mean It's not that you're there on the first page. This is where Search Engine Optimization (SEO) and PPC (Pay Per Click) come to our aid.

Success cannot come to you in a day and being a newcomer in the e-commerce sector, you must be very well aware of it. It's no harm if you actually spend a very small amount in the process. Yes! We are talking about affiliate marketing here, where an affiliate places your ad on their website and is tracked when a customer clicks on the ad and converts the sale. The affiliate gets a commission when you make a sale!

When it comes to online or offline business, the customer is king. If you meet your customer's needs, you win. Digital marketing gives you a chance to connect directly with your potential customers. This in turn helps you to know what customers think of your business and what they expect from you. 

Building an online presence for your e-commerce business is not as easy as you think, especially when you do not know the ABCs of digital marketing. You can't do "I-know-it-all" work when it comes to business and you have to rely on a team of experienced people well versed in digital marketing such as JointView.

We keep an eye on the latest trends in digital marketing and hence our approach is always result-oriented to make your presence felt online. Our team of content writers, SEOs, animators, graphic designers and word press developers make this possible through our efforts. If you still have doubts about what we are capable of or if you think you need our service, feel free to contact us.